INTERACTIVE EXPERIENCE
COPY DIRECTOR (2016 – Present)
CODE AND THEORY — Lead teams to provide direction and guidance, plus ensure voice and tone. Oversee copy for online & mobile including: apps, articles, decks, editorial guidelines, naming, pitches, RFPs, telesales, videos and websites.
Clients: Amazon, Amex, CNN Digital, Comcast, Corning, Dean & DeLuca, Discovery Channel, Goldman Sachs, Google Digital News Initiative, Invesco, J.P. Morgan Private Banking, MetLife, MIT Sloan, NCOA, Nasdaq, New York Life, Pearson, Pfizer, OWN, Richline Jewelry, SC Johnson, Samsung, The Terraton Initiative and WWE.
SENIOR COPYWRITER (2016)
Freelance Clients include:
R/GA – Write pitch books for TD Wealth Management
Roar – Craft 360 materials for $150M pitch for airline/credit card
FutureBrand – Write brand usage and environmental guidelines
Evoke – Write script, storyboards & guidelines for ablation app
SENIOR DIGITAL COPYWRITER (2014 – 2015)
DIRECTV / AT&T (Digital Media Group) — Write web pages, banners, blogs, SEO and mini-sites for desktop & mobile. Subjects include entertainment, sports, business, sustainability, special offers, new technology and apps.
SENIOR COPYWRITER (2013 – 2014)
Freelance Clients include:
Sapient – Write new website and video for MasterPass
Huge – Write video for Sonic automotive and website for major energy provider
Doremus – Copywriter for Visa V.me powerpoint and sell sheet
Relevent – Concept and script disruptive viral events for Microsoft and Stoli
Scholastic – Create taglines and descriptions for online teaching resource
Rode Advertising – Create taglines for luxury real estate
Design Matters – Write brochures for Metropolitan Commercial Bank
True Vision Center – Write TV commercials for cosmetic surgeon
(2012)
DeVries Public Global – Speechwriter for P&G beauty conferences in NY, Bangkok & Dubai
Subjects: opening remarks, cellular bioenergetics, global trends, product innovation
Black Twig Communications – Write Optimum brochures and step-by-step guides
Infor – Write and produce promotional videos on software solutions
VML – Concept and create digital pitches for Colgate Optic White
News Corp – Write online profiles for Global Energy Initiatives environmental heroes
HUGO BOSS (2011)
Screenwriter
Create an original screenplay, story and characters for Fashion campaign
- Project proved so popular, it extended to displays in NYC flagship store
MYPUBLISHER (2010 – 2011)
Copy Director
Oversee all copy for high-end online publisher’s website, product development, marketing campaigns, application design and social media
- Marketing campaigns increased revenue 100% over same period previous year
- Generated highest single day sales in company history
- Increased social media +70K in first month
- Consolidated new acquisition into company brand
Copy Director / Copy Writer (2007 – 2010)
Freelance Clients include:
Pfizer – Lead Pharma stakeholder interviews and manage research to create intranet
Wolters-Kluwer – Write demo video for website and tradeshows, plus collaterals
Rosetta – Write Pharma banner ads for Amgen and Forest Labs
Tribal DDB – Write Pharma pitch
Universal McCann / Initiative – Write global pitches to help win Unilever and Alberto Culver accounts.
Additional Clients: Carl’s, Jr., Arts Institutes
Eyeball – Create Storyboards for Nokia / Ovi
AOL / TIME-WARNER (2005 – 2006)
Copy Director / Senior Editor, 360 Creative (an Internal Agency)
Write and oversee all copy serving AOL brands
Write all scripts, videos, banners, ppt decks, brand descriptions, upfront speech & evites
Projects: Bank of America, Capital One, Coca Cola, Dove, Cover Girl, Pharma, Unilever,
Disney, Mercedes, AdCouncil,Gold Rush w/ Mark Burnett and many others
LUMINANT WORLDWIDE (2000 – 2002)
Copy Director / Senior Copywriter
Write, edit and oversee all copy for websites, including targeted copy concepts
Clients: MasterCard: website redesign, banner ads, emails and seasonal promotions,
Balance Bar, Mars Candies,Cover Girl, Sony, United Airlines, DeBeers,and others
PUBLICATIONS
VINTAGE BOOKS (1997 – 2015)
Co-editor with Nina Shengold – 10 Contemporary Play Anthologies
Responsibilities: create book concept; write proposal; solicit & select plays; secure all rights;
write introduction, bios; cover copy & art; edit proofs & galleys
VIKING-PENGUIN
Co-editor with Nina Shengold – 4 Contemporary Play Anthologies
Responsibilities same as Vintage Books
MEDIA – THEATER, TV & FILM
PLAYWRIGHT
Plays produced in the U.S., Canada, Europe, Australia and China
Plays published by Dramatists Play Service, Playscripts, Dramatic Publishing, Applause
Recent premieres: Encore Musical Theater (spring 2022), Summer Shorts (NYC), Theatre Travels (Sydney, Australia), Adirondack Theatre Festival (commission)
ORANGE THOUGHTS PRODUCTIONS
Co-Founder & Artistic Director – not-for-profit company
Write, produce & direct award-winning short films & plays for worldwide distribution
Produce all fundraising events, PR, from ‘big vision’ to daily operations
TELEVISION:
CBS-TV / 20th Century Fox
CARLY – Staff Writer (Pilot)
ABC-TV
RYAN’S HOPE – Staff Writer. Writer’s Guild Award
SHORT FILMS:
FIRST BREATH – Writer/Producer
Starring Oscar Winner Melissa Leo, Victor Williams, Kelly Karbacz
CATER-WAITER – Director/Writer/Producer
Starring David Drake, Tim Deak, Lisa Kron, John Kelly
AWARD/HONORS
Over 50 Writing Honors – List Available Upon Request
EDUCATION
Brown University – B.A. in English & Theatre Arts (Honors)
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