INTERACTIVE EXPERIENCE

COPY DIRECTOR (2016 – Oct. 2024)

CODE AND THEORY — Led teams to provide direction and guidance, plus ensured voice and tone. Worked directly with clients as Copy Lead. Oversaw copy for online & mobile including: apps, articles, decks, editorial guidelines, naming, pitches, RFPs, telesales, videos and websites.
Clients: AOL, Amazon, Amex, CAMD, Comcast, Con Edison, Corning, ETS, Goldman Sachs, Invesco, J.P. Morgan Private Banking, JPMorganChase, MIT Sloan, MetLife, National Council on Aging, Nasdaq, Pearson, Pfizer, OWN, SC Johnson, Samsung, Terraton Initiative, Xfinity Mobile 

SENIOR COPYWRITER (2016)
Freelance Clients included:

R/GA – Wrote pitch books for TD Wealth Management

Roar – Crafted 360 materials for $150M pitch for airline/credit card

FutureBrand – Wrote brand usage and environmental guidelines

Evoke – Wrote script, storyboards & guidelines for ablation app

SENIOR DIGITAL COPYWRITER (2014 – 2015)

DIRECTV / AT&T (Digital Media Group) — Wrote web pages, banners, blogs, SEO and mini-sites for desktop & mobile. Subjects include entertainment, sports, business, sustainability, special offers, new technology and apps.

SENIOR COPYWRITER (2013 – 2014)
Freelance Clients include:

Sapient – Wrote new website and video for MasterPass

Huge – Wrote video for Sonic automotive and website for major energy provider

Doremus – Copywriter for Visa V.me powerpoint and sell sheet 

Relevent – Concept and script disruptive viral events for Microsoft and Stoli

Scholastic – Created taglines and descriptions for online teaching resource

Rode Advertising – Created taglines for luxury real estate      

Design Matters – Wrote brochures for Metropolitan Commercial Bank

True Vision Center – Wrote TV commercials for cosmetic surgeon

(2012)

DeVries Public Global – Speechwriter for P&G beauty conferences in NY, Bangkok & Dubai
Subjects: opening remarks, cellular bioenergetics, global trends, product innovation

Black Twig Communications – Wrote Optimum brochures and step-by-step guides

Infor – Wrote and produced promotional videos on software solutions

VML – Concepted and created digital pitches for Colgate Optic White

News Corp – Wrote online profiles for Global Energy Initiatives environmental heroes

HUGO BOSS (2011)

Screenwriter

Created an original screenplay, story and characters for Fashion campaign

MYPUBLISHER (2010 – 2011)
Copy Director
Oversaw all copy for high-end online publisher’s website, product development, marketing campaigns, application design and social media

Copy Director / Copy Writer (2007 – 2010)
Freelance Clients included:

Pfizer – Led Pharma stakeholder interviews and manage research to create intranet 

Wolters-Kluwer – Wrote demo video for website and tradeshows, plus collaterals

Rosetta – Wrote Pharma banner ads for Amgen and Forest Labs

Tribal DDB – Wrote Pharma pitch

Universal McCann / Initiative – Wrote global pitches to help win Unilever and Alberto Culver accounts.
Additional Clients: Carl’s, Jr., Arts Institutes

Eyeball – Created Storyboards for Nokia / Ovi

AOL / TIME-WARNER (2005 – 2006)
Copy Director / Senior Editor, 360 Creative (an Internal Agency)
Wrote and oversaw all copy serving AOL brands
Wrote all scripts, videos, banners, ppt decks, brand descriptions, upfront speech & evites

Projects: Bank of America, Capital One, Coca Cola, Dove, Cover Girl, Pharma, Unilever,
Disney, Mercedes, AdCouncil,Gold Rush w/ Mark Burnett and many others

LUMINANT WORLDWIDE (2000 – 2002)
Copy Director / Senior Copywriter
Wrote, edited and oversaw all copy for websites, including targeted copy concepts

Clients: MasterCard: website redesign, banner ads, emails and seasonal promotions,
Balance Bar, Mars Candies,Cover Girl, Sony, United Airlines, DeBeers,and others

PUBLICATIONS

VINTAGE BOOKS (1997 – 2015)
Co-editor with Nina Shengold – 10 Contemporary Play Anthologies
Responsibilities: created book concept; wrote proposal; solicited & selected plays; secured all rights;
wrote introduction, bios; cover copy & art; edit proofs & galleys

VIKING-PENGUIN
Co-editor with Nina Shengold – 4 Contemporary Play Anthologies
Responsibilities same as Vintage Books

MEDIA – THEATER, TV & FILM

PLAYWRIGHT
Plays produced worldwide
Plays published by Dramatists Play Service, Playscripts, Dramatic Publishing, Applause
Recent premieres: Encore Musical Theater, Summer Shorts at 59E59 (NYC), Theatre Travels (Sydney, Australia), Adirondack Theatre Festival (commission)

ORANGE THOUGHTS PRODUCTIONS
Co-Founder & Artistic Director – not-for-profit company
Wrote, produced & directed award-winning short films & plays for worldwide distribution
Produced all fundraising events, PR, from ‘big vision’ to daily operations

TELEVISION:
CBS-TV / 20th Century Fox
CARLY – Staff Writer (Pilot)
ABC-TV
RYAN’S HOPE – Staff Writer. Writer’s Guild Award

SHORT FILMS:
FIRST BREATH – Writer/Producer
Starred Oscar Winner Melissa Leo, Victor Williams, Kelly Karbacz
CATER-WAITER – Director/Writer/Producer
Starred David Drake, Tim Deak, Lisa Kron, John Kelly

AWARD/HONORS

Over 50 Writing Honors – List Available Upon Request

EDUCATION

Brown University – B.A. in English & Theatre Arts (Honors)

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