DirectTV01-360x270

DIRECTV / AT&T

Writing quickly and succinctly is key—and always in the brand voice. As Senior Digital Copywriter (Digital Media Group), I created numerous web pages, banners, blogs, offers, SEO and mini-sites for desktop and mobile.

redDefender

Ad Council / Red Defender

We took a campaign to increase blood donations and with a sense of humor and fun, successfully translated it for online. Our comic superhero… Red Defender.

hugoboss

Hugo Boss

I created an original screenplay for the fall catalogue. This generated so much buzz, it extended to storewide displays at the NYC flagship location.

SonicAutomotive

Sonic Automotive

I wrote a short video for this upscale used car chain that plans to reinvent the industry. The client requested a majestic tone to inspire their sales staff.

Procter & Gamble

Procter & Gamble

I was Speechwriter for VisionHouse global beauty conferences in NYC, Bangkok and Dubai. Our goal: highlight P&G’s position as a leader in beauty innovation.

MasterPass

MasterPass

Copy for a new website and video successfully incorporated input from many departments, each with their own focus and needs.

optimum

User Guides & Brochures

With fast turnarounds, I applied new branding guidelines for a fresher look and feel.

ovidsp

Ovid SP

We updated the search engine’s image with a fresher look and feel. Our 360 campaign included a demo for the website and tradeshows, plus collaterals.

ericonhudson

Theater / Film / TV

I’m an award-winning writer in theater, film, TV and publishing.

FilmingOKeeffe

Filming O’Keeffe

The Adirondack Theatre Festival commissioned me to research and write this original play. It premiered to rave reviews and now is published by Dramatists Play Service.

visa_logo

Visa

Highlighting lost revenue from cart abandonment, I wrote the powerpoint and sell sheet for this new payment system that streamlines online shopping.

mypublisher

MyPublisher

While I oversaw all copy, we generated the company’s highest single day sales ever! Marketing campaigns increased revenue 100% over the same period the previous year.

Playfortwo

Vintage Books & Viking Penguin

With Nina Shengold, I’ve co-edited 13 play anthologies. Cumulatively, they’ve sold 400,000+ copies!

pharmabanner

Pharma Banner

These banner storyboards highlight Prolia’s target audience and ease-of-use – a clear selling point for Health Care Professionals.

pharma

Pharma

I wrote this fun little video for meetings with pharma companies. Sales Reps reported great success in demonstrating AOL’s broad reach.

theroof

Diversity Achievement Awards

This print ad celebrates diversity in the advertising community, with more innovation ahead.

everywhereYouLook

We’re Everywhere You Look

The tagline I created for this print ad was so popular that it generated a full campaign.

Nokia_ovi

Nokia: Ovi

I crafted these scenarios to show Ovi’s use in everyday life. The pitch was successful, moving us forward to the next round with the client.

unilever

Unilever

I created this tagline as part of a global RFP. Universal McCann succeeded in securing business worldwide.

aol_savethedate

Evites

Collaboration. I enjoy working closely with designers to determine how image + copy can combine for maximum effect.

Master Card Website - Homepage

MasterCard

As copy director the website redesign, I created a more personal online experience, while maintaining a sense of trust.

dove

Dove

A key challenge was to present the client’s product through the AOL lens. Our objective: to know their brand, then show how we could extend it.

balancebar

Balance Bar

With few words, this quick, fun animation captures Balance Bar’s on-the-go lifestyle.

Xmas Card

Flash Xmas Card

This whimsical evite set the tone for a fun holiday party.

doorhang

Health & Beauty

Reach your audience. At a convention, guests awoke to find these unique door hangs outside their room.

InGoodCompany

In Good Company

This short video stars Mark Burnett and touts “9 to 5 as the new primetime.”

mastercards

MasterCard Banners & Promotions

We successfully created banners based on the company’s classic ad campaign, plus online sweepstakes and seasonal promotions.

boa

Bank of America

Know your audience. I created this piece based on demographics and targeted to a specific audience.

debeer

DeBeers

Consistency. My copy establishes clear guidelines for designers and copywriters working on the account.

colgate_logo

Colgate

On a tight deadline, we created fun digital pitches focused on the upcoming Spring season.

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