INTERACTIVE EXPERIENCE

COPY DIRECTOR (2016 – Present)

CODE AND THEORY — Lead teams to provide direction and guidance, plus ensure voice and tone. Oversee copy for online & mobile including: apps, articles, decks, editorial guidelines, naming, pitches, RFPs, telesales, videos and websites.
Clients: 
Amazon, Amex, CNN Digital, Comcast, Corning, Dean & DeLuca, Discovery Channel, Goldman Sachs, Google Digital News Initiative, Invesco, J.P. Morgan Private Banking, MetLife, MIT Sloan, NCOA, Nasdaq, New York Life, Pearson, Pfizer, OWN, Richline Jewelry, SC Johnson, Samsung, The Terraton Initiative and WWE.

SENIOR COPYWRITER (2016)
Freelance Clients include:

R/GA – Write pitch books for TD Wealth Management

Roar – Craft 360 materials for $150M pitch for airline/credit card

FutureBrand – Write brand usage and environmental guidelines

Evoke – Write script, storyboards & guidelines for ablation app

SENIOR DIGITAL COPYWRITER (2014 – 2015)

DIRECTV / AT&T (Digital Media Group) — Write web pages, banners, blogs, SEO and mini-sites for desktop & mobile. Subjects include entertainment, sports, business, sustainability, special offers, new technology and apps.

SENIOR COPYWRITER (2013 – 2014)
Freelance Clients include:

Sapient – Write new website and video for MasterPass

Huge – Write video for Sonic automotive and website for major energy provider

Doremus – Copywriter for Visa V.me powerpoint and sell sheet 

Relevent – Concept and script disruptive viral events for Microsoft and Stoli

Scholastic – Create taglines and descriptions for online teaching resource

Rode Advertising – Create taglines for luxury real estate      

Design Matters – Write brochures for Metropolitan Commercial Bank

True Vision Center – Write TV commercials for cosmetic surgeon

(2012)

DeVries Public Global – Speechwriter for P&G beauty conferences in NY, Bangkok & Dubai
Subjects: opening remarks, cellular bioenergetics, global trends, product innovation

Black Twig Communications – Write Optimum brochures and step-by-step guides

Infor – Write and produce promotional videos on software solutions

VML – Concept and create digital pitches for Colgate Optic White

News Corp – Write online profiles for Global Energy Initiatives environmental heroes

HUGO BOSS (2011)

Screenwriter

Create an original screenplay, story and characters for Fashion campaign

  • Project proved so popular, it extended to displays in NYC flagship store

MYPUBLISHER (2010 – 2011)
Copy Director
Oversee all copy for high-end online publisher’s website, product development, marketing campaigns, application design and social media

  • Marketing campaigns increased revenue 100% over same period previous year
  • Generated highest single day sales in company history
  • Increased social media +70K in first month
  • Consolidated new acquisition into company brand

Copy Director / Copy Writer (2007 – 2010)
Freelance Clients include:

Pfizer  Lead Pharma stakeholder interviews and manage research to create intranet 

Wolters-Kluwer – Write demo video for website and tradeshows, plus collaterals

Rosetta Write Pharma banner ads for Amgen and Forest Labs

Tribal DDB – Write Pharma pitch

Universal McCann / InitiativeWrite global pitches to help win Unilever and Alberto Culver accounts.
Additional Clients: Carl’s, Jr., Arts Institutes

Eyeball Create Storyboards for Nokia / Ovi

AOL / TIME-WARNER (2005 – 2006)
Copy Director / Senior Editor, 360 Creative (an Internal Agency)
Write and oversee all copy serving AOL brands
Write all scripts, videos, banners, ppt decks, brand descriptions, upfront speech & evites

Projects: Bank of America, Capital One, Coca Cola, Dove, Cover Girl, Pharma, Unilever,
Disney, Mercedes, AdCouncil,Gold Rush w/ Mark Burnett
and many others

LUMINANT WORLDWIDE (2000 – 2002)
Copy Director / Senior Copywriter
Write, edit and oversee all copy for websites, including targeted copy concepts

Clients: MasterCard: website redesign, banner ads, emails and seasonal promotions,
Balance Bar, Mars Candies,Cover Girl, Sony, United Airlines, DeBeers,and others

PUBLICATIONS

VINTAGE BOOKS (1997 – 2015)
Co-editor with Nina Shengold – 10 Contemporary Play Anthologies
Responsibilities: create book concept; write proposal; solicit & select plays; secure all rights;
write introduction, bios; cover copy & art; edit proofs & galleys

VIKING-PENGUIN
Co-editor with Nina Shengold – 4 Contemporary Play Anthologies
Responsibilities same as Vintage Books

MEDIA – THEATER, TV & FILM

PLAYWRIGHT
Plays produced in the U.S., Canada, Europe, Australia and China
Plays published by Dramatists Play Service, Playscripts, Dramatic Publishing, Applause
Recent premieres: Encore Musical Theater (spring 2022), Summer Shorts (NYC), Theatre Travels (Sydney, Australia), Adirondack Theatre Festival (commission)

ORANGE THOUGHTS PRODUCTIONS
Co-Founder & Artistic Director – not-for-profit company
Write, produce & direct award-winning short films & plays for worldwide distribution
Produce all fundraising events, PR, from ‘big vision’ to daily operations

TELEVISION:
CBS-TV / 20th Century Fox
CARLY – Staff Writer (Pilot)
ABC-TV
RYAN’S HOPE – Staff Writer. Writer’s Guild Award

SHORT FILMS:
FIRST BREATH – Writer/Producer
Starring Oscar Winner Melissa Leo, Victor Williams, Kelly Karbacz
CATER-WAITER – Director/Writer/Producer
Starring David Drake, Tim Deak, Lisa Kron, John Kelly

AWARD/HONORS

Over 50 Writing Honors – List Available Upon Request

EDUCATION

Brown University – B.A. in English & Theatre Arts (Honors)

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