American Airlines Pitch
Our team collaborated on a multi-million-dollar opportunity. As a freelance copywriter, I crafted 360 materials for this co-brand pitch.
Viral Events
Viral social posts are often planned. At an agency specializing in disruptive experiences, we scripted shareable events.
Client Pitches
I helped concept and write pitches — contributing to Code and Theory winning major clients including SC Johnson and MetLife.
Editorial Guidelines
I created a new offering at Code and Theory — Editorial Guidelines to help companies write in a consistent brand voice.
Nasdaq
At Code and Theory, we combined two disparate websites into one unified experience. I helped Nasdaq craft effective content in a new CMS.
Invesco Microsites
For our new Invesco microsites, I led the Code and Theory copy team to create educational content for our varied audiences.
Invesco Videos
As DRI (Directly Responsible Individual), I oversaw/wrote five short award-winning videos.
SC Johnson
I led our Code and Theory team of writers, delivering a fresh, modern website to reflect SC Johnson’s focus on innovation.
Code and Theory
As Associate Copy Director, clients include Google, Invesco, MIT, MetLife, Nasdaq, OWN, SC Johnson…
DIRECTV / AT&T
Writing quickly and succinctly is key—and always in the brand voice. As Senior Digital Copywriter (Digital Media Group), I created numerous web pages, banners, blogs, offers, SEO and mini-sites for desktop and mobile.
Ad Council / Red Defender
We took a campaign to increase blood donations and with a sense of humor and fun, successfully translated it for online. Our comic superhero… Red Defender.
Hugo Boss
I created an original screenplay for the fall catalogue. This generated so much buzz, it extended to storewide displays at the NYC flagship location.
BLOG POSTS
At DIRECTV/AT&T, I wrote and edited many blog posts under tight deadlines. Subjects: entertainment, sports, business, technology, premium offers and sweepstakes.
Social Media
We expanded MyPublisher’s Social Media presence +70K in the first month!
Procter & Gamble
I was Speechwriter for VisionHouse global beauty conferences in NYC, Bangkok and Dubai. Our goal: highlight P&G’s position as a leader in beauty innovation.
Ovid SP
We updated the search engine’s image with a fresher look and feel. Our 360 campaign included a demo for the website and tradeshows, plus collaterals.
Theater / Film / TV
I’m an award-winning writer in theater, film, TV and publishing.
Filming O’Keeffe
The Adirondack Theatre Festival commissioned me to research and write this original play. It premiered to rave reviews and now is published by Dramatists Play Service.
MyPublisher
While I oversaw all copy, we generated the company’s highest single day sales ever! Marketing campaigns increased revenue 100% over the same period the previous year.
Penguin Random House Books
With Nina Shengold, I’ve co-edited 13 play anthologies. Cumulatively, they’ve sold 400,000+ copies!
Diversity Achievement Awards
This print ad celebrates diversity in the advertising community, with more innovation ahead.
Nokia: Ovi
I crafted these scenarios to show Ovi’s use in everyday life. The pitch was successful, moving us forward to the next round with the client.
Balance Bar
With few words, this quick, fun animation captures Balance Bar’s on-the-go lifestyle.
Health & Beauty
Reach your audience. At a convention, guests awoke to find these unique door hangs outside their room.
DeBeers
Consistency. My copy establishes clear guidelines for designers and copywriters working on the account.
Colgate
On a tight deadline, we created fun digital pitches focused on the upcoming Spring season.